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The Cutting Edge


Exhibit at The Cutting Edge innovation zone

“The Cutting Edge is our area dedicated to the most innovative start-up companies in diabetes. We want to make sure that, alongside more established companies in diabetes care, there's the opportunity for smaller companies to be here as well."

Toby Baker, Event Director, Diabetes Professional Care

Are you a start up in the diabetes sector? Do you have a new product that you would like to take to market? Then talk to us about taking a pod at The Cutting Edge at DPC2020.

The Cutting Edge is a showcase specifically for start-up companies that have developed, or are in the process of developing, pioneering new tech solutions or products.

The Cutting Edge demonstrates how academics, industry, technology, patients, caregivers and clinicians can together create opportunities for the creative collision of ideas, innovation and expertise.

  • A specially designed pod makes participation effortless: turn up, plug in and engage the crowd from your branded pod with furniture, worktop and large monitor included
  • Your opportunities to interact with visitors are further extended with access to a special presentation area dedicated to innovation
  • A real magnet for visitors at last year’s event, The Cutting Edge also attracted media attention, providing valuable publicity for participating companies in the run up to and after the show
  • The Cutting Edge companies enjoy a page on the DPC website and extensive inclusion in our multi-channel marketing campaign

“The Edge has been a fantastic showcase for small to medium enterprises like our own. We’ve come down from Scotland to present our products here and the amount of interest from those people from the NHS in England and Wales has been absolutely fantastic."

Scott Cunningham, Chief Technical Officer, MyWay Digital Health Ltd

DPC’s innovation zone will return to DPC2020 to showcase start-ups, who have developed or are in the process of developing pioneering new products and services in diabetes care. This is the place to discover dynamic technology solutions for improving diabetes healthcare and it is always very popular with visitors.

The Cutting Edge exhibitors at DPC2019 included:

Logo Start Up

Get in touch


Stands for the DPC2020 exhibition are selling fast so please contact us today to discuss your exhibiting options and the best way you can get involved in the show.

Call:           Maggie or Toby on +44 23 8081 1551




Platinum Sponsor

  • Novo Nordisk


Platinum Sponsor

  • Novo Nordisk


Platinum Sponsor

  • Abbott


Gold & Wifi Sponsor

  • GlucoRX


Gold Sponsor

  • Roche


Gold Sponsor

  • Insulet


The InterACT Diabetes Village

  • AstraZeneca


Registration Sponsor

  • Diabetes Research & Wellness Foundation



Event Partner

  • NHS

Event Partner

  • ABCD

Event Partner

  • Diabetes Times

Event Partner

  • Trend

Event Partner


Media Partner

  • Caring Uk

Media Partner

  • Care Hub

Media Partner

  • Lifestyle Hub

Media Partner

  • Hospital Hub

Media Partner

  • Hub News

Media Partner

  • Practical Diabetes

Media Partner

  • Prescriber