This talk will explore how we improved medication adherence and patient safety by not thinking like clinicians and instead centering the needs, realities, and understanding of the patient. Too often, medication information is technically accurate but practically unusable. This session will show how we can make it accessible, meaningful and actionable, especially for people living with long-term conditions like diabetes. We will also discuss how we partnered with pharma across their pipeline from R&D, clinical trials to bringing the drug to market.

• By the end of this session, delegates will understand how poorly designed medication information contributes to non-adherence and patient safety risks, especially when created from a clinical perspective rather than with the patient in mind.
• They will explore how simplified English, pictograms, and multilingual content improve understanding and outcomes, and identify practical ways to embed this into routine care pathways.
• The session will also challenge delegates to reflect on how patients engage with information in a world shaped by Reels, TikToks, and fast, visual content. It will prompt them to consider how healthcare must evolve, including through partnerships with digital health providers, pharmaceutical companies, and even social media platforms, to co-create accessible resources that support better adherence and long-term outcomes.